AI strategy that actually works for your business.

Not another chatbot demo. Real transformation for small and medium businesses ready to move beyond the hype.

I help SMB owners figure out where AI creates genuine value in their operations, then make it work. No magic, no buzzwords — just practical implementation from someone who's been shipping technology for 30 years.

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You've tried AI. It didn't stick.

You're not alone. Most businesses have the same story:

  • You bought the tools, but nothing changed. CoPilot licenses, ChatGPT subscriptions, maybe a chatbot for your website. Your team used them for a week. Now they're collecting dust.
  • Your employees are either scared or skeptical. Half think AI will take their jobs. The other half think it's a toy that can't do real work. Neither is true.
  • You're not sure where AI actually fits. Every vendor says their AI will revolutionize everything. But when you try to apply it to your actual workflows, it falls apart.
  • The executives are frustrated, the staff is confused. Leadership expected transformation. Staff got another tool to learn. The gap between expectation and reality keeps growing.

The problem isn't the technology. It's that you were sold software when you needed strategy.

How I help

AI transformation isn't a product you install. It's a capability you build. Here's how we do that:

1

Discovery

I learn your business — your workflows, your people, your actual problems. Not what AI vendors want to solve, but what you need solved.

2

Strategy

We identify where AI creates real value for your specific situation. Sometimes that's automation. Sometimes it's augmentation. Sometimes it's "not yet."

3

Implementation

I help you make it work — selecting tools, training your team, building workflows that stick. Then I get out of your way.

About

I'm Joe Rork. I've spent 30 years building technology — telecom systems, cloud architecture, connected vehicles, software teams. I've shipped products used by millions of people and led engineering organizations through multiple technology transitions.

Now I help small and medium businesses navigate the AI transition. Not because AI is magic, but because I've seen what happens when organizations adopt powerful tools without understanding them. It's expensive and demoralizing.

I work with AI every day. Not as a futurist predicting what might happen, but as a practitioner using these tools to get real work done. I know what works, what doesn't, and how to tell the difference for your specific situation.

NetRork LLC — AI strategy and implementation consulting for businesses ready to move beyond the hype.

Let's talk

No pitch deck. No pressure. Just a conversation about where you are, where you want to be, and whether I can help you get there.